Blog All advocacy CEO letters conscious consumerism easy zero waste swaps eco footprint eco-friendly holidays going zero waste green cleaning greenwashing how to recycle right mental health small change big impact sustainable fashion sustainable laundry sustainable travel vendor spotlight wildlife conservation zero waste home zero waste kitchen zero waste personal care

Listening to feedback and staying transparent is critical, but sometimes we can forget that when our business is our baby. So today I'm sharing with you a really important lesson I learned as a small business owner on a mission to do things differently - and how it impacts you. 

Earth Hour was founded in 2007 as a call to awareness about our climate crisis. It’s a simple, symbolic way we can all take a stand and make a difference. To participate in Earth Hour, on March 26th, for one hour, beginning at 8:30pm, turn out your lights and choose how to spend Earth Hour. Here's how I'll be spending the hour this year.

You already know at least 1% of our sales are donated to our ocean conservation partner, Vermilion Sea Institute. But have you ever wondered, “Why VSI? Who is Vermilion Sea Institute? Why did we choose them to be our ocean conservation partner??” I'm about to tell you all about it.

I first heard of the Lights Out for Migratory Birds program in 2017, and the more I learned about the program, the more interested I became. I discovered just how important programs such as these are for our wildlife - and for ourselves. So today I wanna share with you a bit about Lights Out, why it matters, and what we can all do to protect migratory birds from the comfort of our own homes.

How the heck did we end up in a place where bottled water is everywhere and people are actually paying for it, when most of us can get clean drinking water essentially for free from our taps? The answer: manufactured demand - the manipulative marketing tactic we should all know.

Zero waste is about more than reducing our waste. It’s also about increasing access to healthcare, advocating for marginalized communities, holding corporations accountable, supporting renewable energy, voting for leaders that act on climate change, honoring indigenous practices, and more. One of the best examples of how these things are interconnected is the current construction and subsequent protesting of the Line 3 pipeline.

Today, I want to tell you all about my favorite animal, the okapi. Because even though we're focused on waste and plastics around here most days, sometimes we could all use some cute animals and wildlife conservation in our lives. So what are okapi? And how can we protect them from home?

Greenwashing is rampant in marketing campaigns, and sometimes it's really hard to tell what's actually sustainable. So what exactly is greenwashing, and how can we spot it? Here are three of my go-to ways to spot greenwashing in the wild, plus how to hone your greenwashing-spotting skills.

It's time to do the thing. We’re gonna dive deep into the problems with Amazon, and you can be certain that once we’re through that, there’s gonna be a ton of resources and tips (plus 13 alternatives!) to help you finally break up with Amazon once and for all.

It's World Ocean Week! This year’s World Ocean Day theme is protecting at least 30% of our blue planet by 2030, and we've put together our 10 favorite zero waste wannabe ways to celebrate World Ocean Week - and have fun in the process.

Last week I posted a TikTok about how plastics aren’t actually recyclable. I very quickly received a comment that said, “Pretending this is a consumer issue is not going to help anything.” And I agree. But these are complex issues. So in our quest for a zero waste world, do we need corporate or consumer action?

These are big issues. These are complex issues. These are issues that involve governments, corporations, communities, individuals, scientists, and activists. And because of all of that and more, here's why I can't recommend the Netflix documentary Seaspiracy.

Every day is Earth Day around here, so we've put together 21 ways to celebrate the Earth from home! Which will you be doing this year?

I want to take a little deep dive into the impacts of online shopping versus in-person, and how we are optimizing our systems to get you the essentials you need, as fast as possible, as safely as possible, and with the smallest carbon footprint possible. Because the answer to "which is more sustainable - online or in person?" may surprise you.

Straw messaging is generally seen as the gateway swap to a more sustainable lifestyle, which is great! Everyone’s gotta start somewhere, right? And while I do believe that we’ve overplayed the straw card, it’s still an important topic. Because the 500,000,000 straws used every day add up. FAST. So if you’re new to the zero waste and sustainable lifestyle, here’s what you need to know about straws.

I’m a huge advocate for living by your values, voting with your dollar, and making changes in your life to leave a smaller footprint on our planet. But we can’t reach a sustainable future for all living things in a vacuum. We need bottom-up and top-down change. So let’s talk about reaching out to companies to improve their practices.

Today, I want to explore how to invest in renewable energy, and break it down into an easy-peasy beginner's guide. Because investing in sustainability doesn’t have to be scary or expensive - no matter your age or your financial education.

Wildfires - both natural and human-caused - are burning longer and hotter as a result of climate change. Our global temperature is rising, our precipitation is decreasing, and it's creating the perfect storm for these massive fires to run rampant. Here's what we can all do to help.