Every single day, over one million trees are chopped down to make toilet paper…just for us to wipe our bums. Yeah, that’s gonna be a hard pass for us. So instead, say hello to Who Gives A Crap 100% post-consumer recycled toilet paper! The eco-friendliest of toilet papers on the market, this recycled TP isn’t just sustainable, it’s also long-lasting and ultra-comfy, with 100% plastic-free packaging that’s vibrant, funny as heck, and guaranteed to put a smile on your face.
A note from Krystina: I’ve been using Who Gives a Crap recycled toilet paper for many years now, and not only do I love the product, but I absolutely adore the company. Every time I learn something new about this company, I swoon a little more. They have incredibly high standards that rival my own and back every decision with science and transparency. And they donate 50% of their profits to nonprofit organizations around the world to build toilets and improve access to sanitation and clean water. I’m so proud to include Who Gives a Crap products in our shop and support their mission in bigger and better ways.
Recycled Toilet Paper Quick Details:
- Super soft and comfy 3-ply sheets
- Double-length rolls with 385 sheets
- Biodegradable and septic-safe
- Whitened without bleach or harmful chemicals
- PFAS-free
- Made with 100% locally-sourced post-consumer recycled paper
- 100% plastic-free packaging
- Over $12 million donated to help build toilets around the world
🚽 Grab a pack of zero waste toilet cleaner bombs to round out your eco-toilet routine!
Recycled vs. Bamboo Toilet Paper
Recycled toilet paper is slightly more sustainable than bamboo toilet paper, as it requires no new resources to produce. The recycled TP is also manufactured here in the United States, while the bamboo toilet paper is ethically manufactured in China. However, the bamboo recycled toilet paper is a bit stronger than recycled, and therefore costs more to produce.
We love and have used both options in the past, so the choice is really up to you!
How does this toilet paper stack up against others?
We get it - both the recycled and bamboo toilet papers may come with a bit of sticker shock! So let’s compare them to other toilet paper brands on the market:
Who Gives a Crap |
Who Gives a Crap (Bamboo) |
Charmin |
Quilted Northern |
Cottonelle |
|
Made from |
Recycled Paper |
Bamboo |
Trees |
Trees |
Trees |
Cost per 100 sheets |
$0.45 |
$0.61 |
$0.54 |
$0.41 |
$0.38 |
Sheet size (square inches) |
15.76 |
15.52 |
15.78 |
15.25 |
15.28 |
Cost per 100 square inches |
$0.029 |
$0.039 |
$0.034 |
$0.027 |
$0.030 |
Ply rating |
3-ply |
3-ply |
2-ply |
3-ply |
2-ply |
NRDC rating |
A |
B |
F |
F |
D |
Size
Each roll of toilet paper has 385 3-ply sheets. Each sheet measures 3.97” x 3.97”.
Materials
100% post-consumer recycled office paper
Packaging + End of Life
Each roll of toilet paper is wrapped in a bright, colorful tissue paper that can be recycled or reused as gift wrap! The cardboard tube can also be recycled.
Origin
Ethically made in China.
Ethical Guarantees
Cruelty Free
Give-Back Program
Palm Oil Free
Vegan
🌎 You care about the planet. So do we.
Look. I get it. It’s HARD to be an EcoWarrior. Someone who cares about the planet and wants the most sustainable products available - from the ingredients to the packaging to the way that product gets to your hands.
It seems like everywhere we turn, someone, somewhere, is greenwashing us.
But our superpower at A Drop in the Ocean is sorting through the BS, calling it out, and making sure our products are the absolute most sustainable and truly zero waste products we can find.
So on top of all the things we mentioned above about what makes our post-consumer recycled toilet paper so sustainable, here’s a few other things you should know:
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We’re actually practicing what we preach behind the scenes. In 2022, we saved all of our trash for four months, and wrote a whole blog post on it. The tl;dr version is this: in four months, we only produced two pounds of trash. Everything from the packaging our products come in down to the Sharpie we use to write “Fragile” on your box is zero waste to its core.
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We’re an online-only zero waste store - which is highly intentional. It may seem counter-intuitive, but online shopping is actually more sustainable than in-person. I’m a data nerd at heart and I love diving into the research, and there are countless studies that have shown that online shopping is the most sustainable way to get your everyday essentials. Don’t believe me? Check out our whole blog post on the sustainability of online shopping.
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We ship ugly boxes. Your order from A Drop in the Ocean is not going to arrive in a pretty, branded box. It’s gonna show up in a reused tea box, or a donated Amazon box, or maybe even an inside-out Girl Scout Cookies box. All of our shipping materials are always 100% plastic-free and reused as much as possible, with curbside-recyclable paper tape and a post-consumer recycled paper shipping label. It won’t be pretty, but it will be zero waste.
Got more questions about our zero waste products or our practices behind the scenes? Just send us an email! I’m always happy to chat all things eco.

We ship ugly boxes
Our commitment to sustainability doesn't end when you press that checkout button.
We pack all of our orders in reused boxes and envelopes, with reused paper packaging, post-consumer recycled paper labels, and even paper tape.
You may not get an IG-worthy unboxing, but you will get the most sustainable packaging we can possibly find.
Oh and did we mention our shipping is always carbon negative?